Production on demand

It's no secret that the fashion industry has a serious sustainability problem.

We all know the big fashion companies that launch thousands of new items every week, thereby further fueling the growing problem of overproduction.

To illustrate the extent: an estimated 21% of textiles produced remain unsold and probably end up in a landfill without being worn even once. Every purchase, big or small, has a footprint. With every purchase you also have a choice. You decide how big the footprint you leave on our planet.

It is our goal, through production on demand, as well as the possibility for customers to personalize their products themselves, first, to enable a less wasteful way of production and furthermore to give the feeling of holding "your own product" in your hand.

When you choose to make-to-order, you choose clothes that are made when you place your order and this results in less fabric waste than traditional manufacturing. So it makes much more sense to only manufacture products when they are needed.

After ordering, each item is explicitly personalized and manufactured for the customer and according to his wishes. So there is no surplus stock that would end up in landfill.

The entire process (from evaluating the suppliers and the printing techniques to the processing) is also constantly and carefully controlled. With it sustainability is very important for us and also for our planet.

This also guarantees high and reliable quality when selecting high-quality materials and printing inks.